eBook: The 10-point website inspection
Is your website still roadworthy, or are you paying to keep a wreck on the driveway?
A car has the decency to warn you when it’s in trouble, because something starts knocking or a light appears on the dashboard, and sooner or later it refuses to start altogether in a way that makes the decision on your behalf. Websites are far more polite about it, which is exactly the trouble, because a site that stopped pulling its weight still looks like a site that’s working right up until the afternoon you go looking for the enquiries and notice how thin on the ground they’ve become.
When Your Website Falls Behind.
Nothing ever visibly fails, so nothing ever gets escalated, and the cost never arrives as an invoice you could take into a meeting. It turns up instead as the enquiries that didn’t come, the searches you didn’t appear in and the prospects who formed an impression in about five seconds and went elsewhere without ever telling you why, which is how a website drifts for years while everyone involved half-suspects something is off and nobody can point to the thing that is.
The Website Inspection.
So we wrote the inspection your website has been happily avoiding: ten points, each with a short checklist, and a verdict at the end that we’ve tried to make useful rather than alarming.
- Does it actually get you from A to B? The only job that matters is moving people from arriving to acting, rather than looking handsome on the driveway.
- Warning lights you’ve been ignoring, because speed, rankings and mobile experience all decline in the same well-mannered way, and they feed each other while they do it.
- Showroom shine, engine misfire, which is what you get when a site is signed off on how it looks in a boardroom and then judged on whether it works on a four-year-old phone.
- Aftermarket bolt-ons, because every plugin and patch made sense at the time and together they’ve become a machine that no living person fully understands.
- Junk in the back seat, which is what years of expired offers and forgotten pages amount to, sitting alongside your best work and doing it the disservice of the comparison.
- Bumper stickers from every era, because nobody ever decided your brand should drift, and yet visitors register the inconsistency even when they can’t name it.
- Passengers who can’t get in, since accessibility reaches a much larger audience than most companies assume and it’s the only point here that can generate a lawyer’s letter.
- No seatbelts, because security isn’t really about protecting the website so much as protecting the people who trusted it with their details.
- Invisible on the map, because search still decides whether you exist and AI assistants have joined the panel of judges.
- Repair or replace? Not every failed inspection means a trade-in, and we’d rather tell you that than sell you one.
Grade yourself Pass, Advisory or Fail as you go, keep a running count, and we’ll tell you what the number means. If it turns out you need a tidy-up rather than a rebuild then that’s what we’ll say, because a recommendation nobody needed costs us more in reputation than it ever earns in fees.
