Maximising budget and creative output with an animated industry series.

The challenge

Issuu wanted to reach multiple distinct industry verticals with targeted messaging, but producing entirely custom videos for each vertical would blow their budget and extend timelines beyond what was practical. They needed a way to maximise output while maintaining quality and ensuring each video felt relevant to its specific audience. The challenge was building a framework flexible enough to accommodate different industries and use cases while remaining unmistakably part of a unified series.

The approach

We created a templated storyboard and script framework that allowed us to maintain consistent visual language, animation style, and overall structure while swapping industry-specific messaging, content, and voiceover across each video. We developed base scripts that provided the narrative spine, then customised the details to speak directly to each vertical’s unique needs and pain points. The animation system was built to be modular, allowing efficient reuse of assets while still delivering fresh, relevant content.

The solution

The result was a cost-effective, scalable approach that maximised both budget and creative output. Issuu gained a versatile library of eleven polished, on-brand videos, each one relevant to its target audience yet unmistakably part of a unified whole. The series became a reusable asset that proved the template approach could deliver both efficiency and effectiveness, creating a model that Issuu could potentially extend and repeat for future campaigns.