Maximising budget and creative output with an animated industry series.
Issuu
We created and produced a series of 11 animated videos for Issuu, each tailored to a specific industry vertical and showcasing the benefits and usage of their products and services.
By building a templated storyboard and script framework, we were able to swap industry-specific messaging, content, and voiceover across each video while maintaining a consistent overall theme, enabling us to scale production without sacrificing relevance. Each ~90-second video was crafted to speak directly to its target vertical, supported by bespoke voiceover production and full animation production, all delivered within a single cohesive series.
The result was a cost-effective, scalable approach that maximised both budget and creative output. Issuu gained a versatile library of polished, on-brand videos – each one relevant to its audience, yet unmistakably part of a unified whole.
This project displayed their prowess in creative strategy, understanding the customer journey and copy that pulls the audience. Overall, we are very happy to have Fuel as one of our creative partners.Eunice PillaiDell Technologies
I love working with Fuel. It's always refreshing to work with Fuel as they always listen to their customer.Alisha PerkinsAMD
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