Bringing IGEL's Disrupt event back better than ever.

The challenge

IGEL’s Disrupt event was a flagship property with significant legacy and expectations, but it needed reinvention. The additional complexity was that they were running two parallel events simultaneously in different cities with different dates, different time zones, and separate ticketing pushes. Managing messaging consistency, creative alignment, and logistical coordination across two continents while keeping both events feeling fresh and distinct was a considerable undertaking.

The approach

We took complete ownership of the event branding and theming, developing a visual identity that felt fresh while respecting the Disrupt legacy. The design had to work in both Nashville and Munich, adapting to each venue’s character while maintaining clear visual cohesion. We built a robust project management framework that kept both timelines communicating and coordinated, ensuring that decisions in one city wouldn’t ripple negatively into the other. Every element, from talent coordination to sponsorship management, was tracked and orchestrated with precision.

The solution

Both events sold out and delivered on their promise of being high-energy, brand-rich experiences. The visual overhaul was immediately recognisable, creating a sense of renewal for attendees while honoring the Disrupt tradition. The dual-city approach worked because we designed systems that allowed for local adaptation within a unified creative framework. We handled everything from physical setup to on-stage execution, ensuring every detail supported the overall experience IGEL wanted to create.