Winning the hearts and minds of Dell’s Channel.

We support Dell Technologies through nurturing quality engagements with valued, existing and prospective channel partners, at the global Canalys Channels Forum.

For the past five years Fuel has supported Dell Technologies with collateral for Canalys Channels Forum – an annual, global, event where channel partners, distributors and vendors gather for critical updates, insights and partnership agreements. Dell Technologies utilizes the event to leverage the opportunity to create and nurture quality engagements with senior C-Suite channel partner executives, via several events in locations around the world.


Working strategically we execute a simple, cost effective and engaging thematic for amassing high-level interaction, designed to develop informed conversations and nurture relationships.


In order to deliver brand interaction, that provides ROI, we work creatively to design a relaxed, informal networking environment to enable Dell Technologies to openly communicate and converse with partners.


Each year Dell Technologies achieves a powerful, global presence at three events in seven weeks. As trusted advisors, Fuel works with Dell Technologies to deliver the perfect platform to inspire, educate and engage delegates through a creative customer experience.

The event thematic is created to inspire and inform channel partners, capturing attention and facilitating high level strategic discussion through a unique Dell Technologies booth experience.

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