Building ransomware resilience into a Nutanix story people remember.

Nutanix

Launching Nutanix Data Lens through a bold, story-driven campaign that cut through technical complexity.

We evolved an entirely new creative route and illustration style, then brought it to life through animation, scripting and storytelling. The campaign translated a highly technical capability into a clear, emotionally resonant narrative that positioned Data Lens as the data security solution, not just another recovery tool. Every frame was designed to build confidence, urgency and differentiation in a crowded market.

The result was a visually striking campaign that introduced a new Nutanix visual language, drove strong engagement across web and social, and firmly positioned Nutanix Data Lens as a leader in secure storage and modern data protection.

Cartoon-style eyes looking up. White with black pupils on black background.

The words 'all in just minutes' over a cartoon forest.

Multicoloured shapes on a horizontal string. Some shapes contain 'bugs'.

Cartoon style 'computer' system city. Bugs and multicoloured shapers swirl around.

Three cartoon style screens, showing computer bugs in the perimeter

Fuel is an exceptional agency that makes an effort to truly understand your business and what you're trying to achieve.

Michelle Lamoreaux
Nutanix

Fuel Integrated lives by its name – their brand work is gorgeous and interoperal across digital and print. It reflects an understanding of your business.

Jill Orhun
DerivativeTech