Creating a seamless Monitor Chooser Tool for Dell's sales teams.

The challenge

Dell’s monitor portfolio is vast and technically intricate, spanning dozens of models, configurations, and use cases. Sales teams, partners, and end customers were drowning in options with no clear way to match specific products to specific needs. The complexity wasn’t just confusing, it was creating friction in the sales process. People were spending time researching when they should have been making decisions and closing deals.

The approach

We designed a tool that took the guesswork out of selection by asking smart, targeted questions upfront. Rather than presenting an overwhelming catalog, we built a guided journey that narrowed options based on how and where people actually work. The UX was built around removing decision paralysis, using clear logic and helpful recommendations to steer users toward the right product without making them feel like they were being funneled.

The solution

The Monitor Chooser tools became an asset that sales teams, partners, and customers all loved using. By reducing a complex product landscape into a few simple questions, we made confidence a byproduct of the process itself. Sales cycles shortened, accuracy improved, and customers felt like they’d made an informed choice rather than a lucky guess. Supporting social assets and swag reinforced the solution across multiple touchpoints, making the tool part of a larger campaign that spoke the language of modern selling.