Creating a strong visual language for ControlUp's global kick-off.

ControlUp

Creating a unifying brand for a standout annual kickoff.

We developed a bold initial concept and brand mark for ControlUp’s kickoff event in Dubai, designed to set the tone for the entire year’s worth of events. From opening videos and speaker stings to venue branding, we created a cohesive visual identity that carried across every element of the experience.

DEX WAS JUST THE BEGINNING shown on event screen.

The unified branding elevated the event into a polished, high-impact experience that resonated with attendees. It established a strong visual foundation for the year ahead, ensuring consistency across future communications while delivering an engaging and memorable kickoff moment.

Wide screen holding screens for the event.

Awards titles with Beyond Experience branding.

I love working with Fuel. It's always refreshing to work with Fuel as they always listen to their customer.

Alisha Perkins
AMD

Great products, great people.

Richard Jones
Dell Technologies

Graffiti background with abstract painted shapes. Pink, orange and green on black and grey background.

Bringing IGEL's Disrupt event back better than ever.

A complete visual overhaul to bring Disrupt back with a bang.

Branded background with hotel image and Now & Next abstract line illustrations.

Engineering an event experience that matched IGEL’s ambition.

An end-to-end event experience that elevated every touchpoint.

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