Engineering an event experience that matched IGEL’s ambition.

IGEL

Designing and delivering IGEL’s end-to-end event experience that elevated every touchpoint.

From registration to closing celebration, we unified creative, communications, UX and live production into a single thematic system, ensuring the experience flowed intuitively across keynotes, Expo spaces and interactive zones. With a compressed timeline and high expectations, every decision balanced strategic messaging, partner visibility and operational precision.

Yellow and black graded image of a crowd looking at the Now & Next branded screen.

The result was a high-energy, brand-rich event praised for its cohesion and execution. Standout moments included a reimagined Expo, the IGEL Zone, and the launch of the IGEL Swag Store, all contributing to an experience that reinforced IGEL’s category leadership and left a lasting impression on attendees.

Now & Next branded social post with the Fontainebleau in the background.

Four iterations of social cards created for Now & Next promotion.

Close up of signage for Now & Next. Lounge can be seen in the background.

IGEL lounge with sofas, palm trees and black and yellow furniture.

IGEL Now & Next two guest speakers sitting in front of branded screen.

Keynote speaker on stage with large branded background.

Woman dancing in crowd with sparkly outfit and feathered head dress.

Fuel has been instrumental in helping Nyobolt build a brand that truly reflects the ambition and innovation behind our technology. From visual identity and campaign assets to digital content and event materials, they handle a broad range of work for us — and consistently deliver to a high standard, always at pace.

George Kapellos
Nyobolt

We were in awe of the event design they created for a project that took us across two continents. Working with them was easy, turnarounds were quick, and the collaborative approach made it a joy to work with them.

Chloe Heathcote
Oddity