Immersing Dell EMC’s channel in a new vision.
We supported the onboarding of Dell EMC’s channel partners.
In 2017, Dell allied with EMC to create the world’s largest IT organisation. For the newly created Dell EMC, it was vital to make sure that both companies’ EMEA channel partners were fully on board to maximise the value of the synergy.
Fuel was tasked with delivering something much more than just the average technology supplier conference and Advisory Board – to engage its unified channel and demonstrate the ambitious, leadership culture that both Dell and EMC partners have always experienced.
Dell EMC had a clear mission of immersing its channel into a new vision, to ensure its partners continued to feel as valued and engaged as they always had, with a new boost of empowerment and added strength.
Dell EMC for the 2017 Partner Conference and Advisory Board meeting provided Dell EMC with invaluable opportunities to further strengthen and deepen valuable relationships across EMEA.