Supporting Dell EMC’s Channel at Canalys Channels Forum.

We showcased Dell EMC as a joint industry leader to existing and prospective partners.

When Dell and EMC combined to create an industry leader in the $2 trillion IT market, we were asked to create collateral for the Canalys Channels Forum 2016 event, to showcase its exciting news.

Focus.

Dell EMC wanted to share this game-changing news with trusted channel partners at the Canalys Channels Forum – an annual event where channel partners, distributors and vendors gather for critical updates, insights and partnership agreements.

Purpose.

The campaign was created to inspire and inform channel partners, capturing attention and facilitating high level strategic discussion through a unique DELL EMC booth experience.

Value.

Dell EMC achieved a powerful presence at three separate Canalys Channels Forum events held across three continents in seven weeks.

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We created a campaign to inspire and inform channel partners about the Dell EMC acquisition.

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