Showcasing Auto Trader as a digital, automotive destination.
We expanded Auto Trader’s brand from online leader in classified car ads to digital, automotive destination.
When Auto Trader chose the Goodwood Festival of Speed to showcase its new car offering we were approached to provide live-event brand management, engaging over 25,000 visitors across four days.
Goodwood Festival of Speed brings manufacturers and consumers together in one high quality, new car focused experience. It was chosen by Auto Trader as the natural place to showcase the brand’s new car offer.
Auto Trader sponsored the festival’s Moving Motor Show, where visitors could test-drive new car releases. We were approached to create an engaging outdoor event experience, to showcase the new car offer.
The experience helped to change Autotrader’s brand’s perception from a leader in online classified car advertising to a vibrant, digital, automotive destination for both new and used cars.