Inspiring the next generation of athletic rising stars.

We supported Nike in bringing the British track sensation Adam Gemili’s personal brand to life.

We were tasked with creating athletics track sensation Adam Gemili, and his team, a website to bring Adam’s personal brand to life, and showcase the dedication, determination and skill he brings to the track.

Focus.

The website needed to act as the go-to place for all Adam Gemili fans – a single location where fans can keep up to date with all the latest news, results, events and photos.

Purpose.

To ensure the site was easy to use, its structure was split into four key sections: social news, career, results and upcoming events.

Value.

The site can be managed easily by his team to showcase his latest achievements, let fans know about upcoming events and to encourage other young athletes to focus on sport.

Adam Gemili’s website needed to bring his brand to life, showcase his dedication, determination and skill to inspire the next generation of athletic rising stars.

Get in touch View the Fuel Framework