Stuck in the lift with…

Steve Tolton.

See our work
Steve Tolton

Steve Tolton is the Managing and Executive Creative Director at Fuel Integrated. We asked him to share a few things about himself and life at Fuel.

First thing, I check in with my team who I consider to be my extended family.

What does a typical day look like for you and what are you currently working on?

Up at 06.00. I’d get up earlier but I’m often up late the night before with International customers. Then some porridge. After which I check in with my team, who I consider to be my extended family. I then work through the creative challenges of the day together with them.

If you could switch jobs with someone, anyone, who would it be?

Kim Wilson, the lead singer of the Texan band the ‘Fabulous Thunderbirds’.

How do you recharge at home?

Gardening largely caters for how I recharge at home. And I’m also an amateur blues singer / harmonica player on the side.

What movie or novel character do you most identify with?

Private Kelly in the 1970’s war movie, Kelly’s Heroes. He leads a small band of incredibly resourceful and cheerful characters on an incredible and audacious adventure.

When are you the happiest?

First thing on a Monday morning. It’s like a fresh new, crisp note book to start realizing your ideas in.

What characteristic do you most admire in others?


What one memory do you most treasure?

Sliding around on the back seat of my Dad’s S Type Jag, hurtling through Pimilco in the early seventies. I’m sure we were being chased by the Sweeny.

What super power would you like to have and why?

To know when someone is not being totally frank with me.

What would a “perfect” day look like for you?

A day out driving in the sun, roof down with my wife Jane.

About the author.

Steve Tolton is the Managing and Executive Creative Director at Fuel Integrated.

More interesting reads...

Louise Barritt

Small details, big difference: 9 event tasks you can't afford to forget

Wayne Lavender

Website features to power up product offerings

Oliver Wilson

Building B2B personas that don’t sound like robots