Meet our Co-founder Matt.

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Shona McConnell

Matt’s career spans more than 30 years of strategic marketing, brand and digital transformation in Private Equity owned B2B and consumer businesses.

Successful delivery of double-digit, sustained revenue growth as part of the C-suite team. Leading and combining marketing, employee and agency teams towards outstanding performance.

Expertise to deliver

  • Revenue and profit growth while positioning for a digital future as part of leadership teams.
  • Ambitious purpose, positioning, and destination.
  • Deeper, trusted customer relationships and insight.
  • Company-wide agility and innovation culture.
  • Customer centred diagnosis of opportunities and strategic response.
  • Leading to brand, marketing and go to market tactics.
  • Go to market plans in the UK, Europe and USA.
  • Empathetic marketing content and employee engagement so backed by everyday deeds of the whole organization.

“These extraordinary times demand a wider view and a more fundamental rethink of organizations. Business models, leadership teams and structures as a whole need to adapt to the new reality. Businesses need to reinvent themselves to avoid living off broken customer experiences and promises.”

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