Onboarding Nike athletes.

Fuel welcomes UK&I athletes into the Nike family with onboarding process.

See how we do it

Nike January 2017

Read the full case study

Our Insight.

Fuel was tasked with the following question: How can we ensure that new Nike athletes feel welcomed and engaged as they enter into a business relationship with the brand?

Focus.

There was a need to ensure Nike-sponsored athletes felt valued and were equipped with everything they needed to fully utilize their new partnership with the brand.

Purpose.

Fuel created a premium-feel, high quality welcome pack, filled with Nike-branded gifts for the athletes and a welcome brochure designed to give them an insight into the power of the athlete-sponsor relationship. These are now delivered to every newly-sponsored Nike athlete and sports person.

Value.

Every new Nike-sponsored athlete now has a premium starter pack sent to them as soon as sponsorship is agreed. The pack, together with advice from their Nike Manager, helps them to manage this new business relationship so they feel like part of Team Nike right from the word go.

Results.

We created a premium-feel, quality, welcome pack that served two purposes; to make the athletes feel valued by Nike and to provide guidance on the business side of being a Nike-sponsored athlete – from wearing and using the brand’s products to using social media to its best advantage.

The welcome pack ensures athletes feel valued by Nike and provide guidance on the business side of being a Nike-sponsored athlete – from wearing and using the brand’s products to using social media to its best advantage.