Immersing Dell EMC’s channel in a new vision.

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Dell EMC November 2017

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Our Insight.

In 2017, Dell allied with EMC to create the world’s largest IT organisation. For the newly created Dell EMC, it was vital to make sure that both companies’ EMEA channel partners were fully on board to maximise the value of the synergy.


We wanted to immerse channel partners in a new vision – to make them feel valued and engaged. So we needed to create more than just another technology supplier conference.



Fuel managed the entire event process alongside Dell EMC for the 2017 Partner Conference and Advisory Board meeting – from initial planning and scoping to the hands-on delegate management at the event itself.


Despite the logistical challenges faced, the event was a significant success, with delegates praising brilliant onsite customer service, impressive and exciting plenary presentations and a well-organized rotating workshop system.

All of which provided Dell EMC with invaluable opportunities to strengthen and deepen valuable relationships across EMEA.


Fuel managed the entire event process alongside Dell EMC, from initial planning to hands-on delegate management at the event itself. Our input included initial proposals and location-sourcing, all event branding and communication strategies, including a mobile dedicated event app, full event registration and administration.

In addition to planning we were at the event in-person, providing organisation, administration and tech support.

Set in the beautiful, five-star surroundings of Forte Village, Sardinia, with a series of rotating workshops attended by 400+ guests, exceptional dining and entertainment, high impact plenaries and keynotes.