Providing Thin Client customer choice.

Fuel offers customer choice with Dell EMC thin client benefits website.

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Dell CCC January 2017

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Our Insight.

The online sales tool Dell Cloud Client computing aims to promote choice among customers looking for an efficient PC lifestyle strategy. Fuel was invited to support the sales and marketing team in developing a microsite designed to inform customer choice between thin clients (compact networked devices) and regular laptop and workstation PCs.

Focus.

Our aim was to provide simple facts that informed choice, as well as figures to underline the financial considerations across the whole desktop computing-support life-cycle in the work place.

Purpose.

Designed to be a sales tool supporting sales conversations, the microsite needed to offer a clean visual environment that demonstrates the upfront investment needed to support both thin clients and PCs. Then the projected savings between the two would be illustrated.

Value.

The site and its sales-tool elements have won praise from both marketing and sales teams for their ability to support and nurture sales conversations, and the potential to support broader content marketing campaigns.

Results.

As a result of Fuel’s work viewers are now able to adjust the numbers of seats, support teams and user types they have or are looking at serving. The tool also provides guidance on choosing ideal thin client models from the range, to support Dell EMC customers in making the right buying decisions.

Our aim was to provide simple facts that informed choice, as well as figures to underline the financial considerations across the whole desktop computing-support life-cycle in the work place.