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Auto Trader

Brand Recruitment Campaign

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Promoting the vibrant career opportunities available at Auto Trader through the musical talents of leading team members.

Auto Trader’s contact centre is on hand to answer any questions, queries or concerns motoring consumers might have on buying and selling cars. Recruiting the right profile – outgoing, talented, energetic, creative and humble – is crucial to success for any brand.

Fuel were invited to bring to life and execute a video that featured key team members telling potential applicants – through a lively rap performance – just how great working at Auto Trader is.

Short video designed to inspire, educate and compel potential applicants to get in touch.

Understands that applicants have a choice of employers in this segment and that all brand contact centre opportunities are the same.