AMD are the leading technology brand for embedded processors whose products are a key ingredient in thin clients produced by HP, Dell and others that power high performance virtualized desktops.
Fuel were invited to propose a creative media campaign that evangelised the heroic, high performance capabilities of thin clients and the benefits they bring everyone in today’s modern enterprise.
Aimed at aspiring C suite-bound IT professionals, the campaign comprised a media campaign in key line of business and technology titles, a syndicated content campaign, infographic content and a Total Cost of Ownership (TCO) indicator.
The campaign gave voice to AMD’s position in the market, and its thought and innovative leadership in creative high performance processors. The TCO indicator and supporting selling content provided compelling arguments and key insight on how thin clients are a high performance alternative to traditional desktop computers.